CX Infrastructure · Not Consulting · We Build It · You Own It · No Lock-In. Ever. · Built By Operators · For DTC Brands · No Gatekeeping · CX Infrastructure · Not Consulting · We Build It · You Own It · No Lock-In. Ever. · Built By Operators · For DTC Brands · No Gatekeeping ·
CX Infrastructure · Fast-Scaling DTC Brands

NOT AN
AGENCY.
Your unfair advantage.

Most CX tools make your team work around them. We build the infrastructure that works around your team — and gives back the half of their week lost to admin, reporting, and manual processes.

Let's Talk →
We Build It.
You Own It.
No Lock-In.
Ever.

Built By
Operators.
Backed By
Results.
Years in CX Leadership
15+
Leading Brands Served
20+
Reach
Global
Lock-in
Zero
Ever.
CX Operations · AI Systems · Reporting Automation · Team Efficiency · Knowledge Base · Retention & Revenue · Fixed Pricing · No Dependency · CX Operations · AI Systems · Reporting Automation · Team Efficiency · Knowledge Base · Retention & Revenue · Fixed Pricing · No Dependency ·

Luma was built by operators who've led CX inside some of the world's fastest-scaling brands.

We sat in the rooms. We optimised the tools. We passed on feedback and heard 'we'll let product know.'

Nothing changed —
our bad.

Something did change.

The price we were being charged. And it was always higher.


So we stopped waiting — and built it ourselves.

Now we build it for you.

What We Build

THE OPERATING
SYSTEM YOUR
CX TEAM
has always needed.

Your CX team is spending more than half their week on admin, reporting, and manual processes that should run themselves. We build the platform that changes that — configured for your brand, your team, your stack. Handed over completely. Yours forever.

01
The Core Product
THE LUMA HUB
A bespoke CX operations and intelligence platform — built from scratch for your brand. Live KPI dashboards. Auto-generated reports. Structured logging replacing scattered spreadsheets. An AI assistant trained on your SOPs that answers your team's questions in seconds instead of pinging a manager.

We build it. You own it. No lock-in, ever.
Let's Talk →
02
Build Your Own
THE LUMA FRAMEWORK
Want to build it yourself? We give you everything — the architecture, the logic, the prompts, the guided sessions. Nothing held back. You build it with us, you own it completely, and you walk away knowing exactly how it works.

No gatekeeping. That's just how we work.
Let's Talk →
03
Stay Sharp
ONGOING SUPPORT
Your brand grows. Your Hub grows with it. New modules, new integrations, new team members — we stay in the background keeping everything sharp, updated, and running exactly the way it should.

Optional. No obligation. Cancel anytime.
Let's Talk →
04
Coming Soon
LUMA HELPDESK
Built for DTC brands by people who've been charged six figures for tools that didn't listen. A helpdesk that knows your SOPs, your brand voice, your escalation paths — and works the way your team actually works.

More soon.
In Development
In The Wild

REAL BRAND.
Real results.

A global brand with a CX team of 15 was spending 53% of their week on admin, reporting, and manual processes. We built them a CX operations platform. That time came back. Their team now does the work that actually matters — the work that moves the brand forward.

53%
Of team time lost to admin and manual processes every week
Before the Hub
96%
AI resolution improvement after platform deployment
141hrs
Per week reclaimed across the team
Back to work that matters
Built Different

WHILE OTHERS
PITCH,
we're already delivering.

We keep our client list small. Every brand we work with gets everything we've got. No account managers. No interns. No one passing feedback to a product team that never calls back.

Just operators who've been inside the brands you're trying to build — and know exactly what it takes.

READY TO STOP
WORKING AROUND
YOUR TOOLS?
Let's build something better.

Let's Talk → hello@withluma.com.au